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Dorado Agentic AI for Amazon DSP

Dorado’s Agentic AI is proactive and goal-driven. It doesn’t just analyze data—it takes action across the Amazon DSP workflow while staying aligned to advertiser-defined objectives like ROAS, CPA, reach efficiency, or incrementality.

What Is a CPM? A Simple Guide for Marketers and Business Owners

CPM stands for “Cost Per Mille,” with mille meaning 1,000 impressions.So CPM literally translates to the cost to deliver 1,000 ad impressions.

Live Sports Streaming on Amazon DSP: A New Era for Advertisers

Amazon DSP is redefining how advertisers reach sports audiences, combining premium live inventory with the scale, targeting, and measurement that only Amazon’s first-party data can deliver.

How Self-Serve Workflow Automation Helps Agencies Scale Multiple Advertiser Accounts on Amazon DSP

For agencies running campaigns across Amazon DSP, growth brings both opportunity and complexity. Winning more clients is exciting — but each new advertiser also adds layers of manual work, more campaigns to manage, and greater pressure on your team’s time.