Dorado Agentic AI for Amazon DSP

The Next Evolution of Performance-Driven Programmatic Advertising

Amazon DSP has become one of the most powerful platforms in digital advertising. With access to premium streaming TV inventory, exclusive commerce data, and full-funnel measurement, it offers advertisers something few platforms can: a direct connection between media exposure and real purchase behavior.

But with that power comes complexity.

Campaign structure, deal selection, bid strategies, frequency management, creative rotation, and reporting can quickly overwhelm even experienced teams. This is where Dorado’s Agentic AI for Amazon DSP changes the game.

What Is Agentic AI—and Why It Matters

Most “AI” in advertising today is reactive. It optimizes bids after performance shifts, flags anomalies after they happen, or summarizes reports after campaigns end.

Agentic AI is different.

Dorado’s Agentic AI is proactive and goal-driven. It doesn’t just analyze data—it takes action across the Amazon DSP workflow while staying aligned to advertiser-defined objectives like ROAS, CPA, reach efficiency, or incrementality.

Think of it less as a tool and more as an always-on media operator working inside the platform.

How Dorado Agentic AI Works Inside Amazon DSP

1. Autonomous Campaign Intelligence

Dorado continuously evaluates performance signals across streaming TV, display, and video placements. It identifies what’s working, what’s underperforming, and where budget or bids should shift—before waste compounds.

This includes:

• Deal-level performance analysis
• Audience saturation and frequency control
• Cross-format efficiency comparisons

2. Intelligent Deal & Inventory Selection

Amazon DSP offers premium supply—but not all supply performs equally for every advertiser.

Dorado’s Agentic AI learns which deals, publishers, and placements drive true downstream outcomes. It prioritizes high-performing inventory while deprioritizing placements that inflate CPMs without incremental impact.

The result: better media quality without manual guesswork.

From Optimization to Orchestration

3. Self-Optimizing Bid & Budget Management

Instead of static rules or weekly adjustments, Dorado’s AI dynamically:

• Reallocates budget across campaigns and line items
• Adjusts bids based on real-time performance thresholds
• Prevents overspending on diminishing returns

All while staying within the guardrails set by the advertiser or agency.

4. Creative Intelligence at Scale

Creative fatigue is one of the biggest silent killers in streaming TV and video.

Dorado monitors creative performance by audience, placement, and frequency—then rotates, pauses, or prioritizes assets automatically to maintain engagement and efficiency.

Transparency Without the Black Box

One of the biggest concerns with AI-driven platforms is loss of control.

Dorado is built differently.

Every action taken by the Agentic AI is:

• Visible
• Explainable
• Auditable

Advertisers and agencies can see why decisions were made, not just the outcome. This preserves trust, accountability, and strategic oversight—while eliminating manual execution bottlenecks.

Why This Matters for Agencies and Brands

For agencies, Dorado Agentic AI means:

• Managing more Amazon DSP accounts without adding headcount
• Standardizing best practices across clients
• Freeing strategists to focus on growth, not spreadsheets

For brands, it means:

• Faster optimization cycles
• Lower wasted spend
• Stronger connection between media and revenue

The Future of Amazon DSP Is Agentic

Amazon DSP isn’t getting simpler. Inventory is expanding, data signals are increasing, and expectations for performance keep rising.

The winners won’t be the teams clicking faster—they’ll be the teams deploying intelligence that can think, act, and optimize continuously.

Dorado’s Agentic AI doesn’t replace human strategy. It amplifies it.

And in the world of Amazon DSP, that advantage compounds fast.

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