Two platforms that often come up in this conversation are Amazon DSP and StackAdapt. Both offer sophisticated tools for running campaigns across display, video, and connected TV—but their underlying strengths, data access, and inventory partnerships differ significantly.
When it comes to programmatic advertising platforms, two demand-side platforms dominate the conversation: Amazon DSP and The Trade Desk (TTD). As digital advertising continues to shift toward Connected TV (CTV), first-party data, and performance attribution, advertisers are asking one essential question: