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What Is Connected TV Advertising?

Connected TV (CTV) refers to any television that can stream content via the internet, rather than through traditional cable or satellite.

Amazon DSP vs. FreeWheel: Choosing the Right Platform for Connected TV and Programmatic Performance

Connected TV (CTV) and programmatic video are no longer optional—they’re foundational. But when it comes to choosing the right platform, advertisers and media buyers are often faced with two powerful yet fundamentally different options: Amazon DSP and FreeWheel.

Amazon DSP vs. DV360: Which DSP Offers More for Today’s Advertiser?

Two of the most recognized platforms in the space are Amazon DSP and DV360 (Display & Video 360), Google’s enterprise-level demand-side platform. While both offer broad reach across channels, their capabilities, data access, and attribution models are very different.

Amazon DSP vs. Beezwax: Walled Garden Power vs. Full Customization

The programmatic ad landscape continues to fragment, and as advertisers become more sophisticated, so do their tools. Two DSPs gaining traction for very different reasons are Amazon DSP and Beezwax.