Nimnicht Chevrolet was paying over 55% in hidden fees across multiple middlemen CTV and traditional tv vendors. Challenged with high CPMs and a lack of reach Nimnicht reached out to Lambos Digital for a media audit to improve their media plan.
Lambos Digital provided a more transparent media buy across Amazon Streaming TV that drove 120% increase in direct traffic within 30 days of implementing account changes.
The solution to help Nimnicht Chevrolet increase sales was a a quick switch in both audience targeting, increased budget, and less overall CPM uplift fees that ate away from the brand's original budget. Lambos Digital's direct Amazon DSP access enabled a more transparent media buy and ultimately more campaign performance for the car dealership.
