Baxter Automotive expressed they were originally averaging over $25 CPMs at Baxter Volkswagen of Omaha. Since they did not have a large budget they were looking for more overall reach for the brand and upcoming VW offers.
Lambos Digital has delivered one of the most efficient streaming video buys we have made. They’ve generated good impressions and clicks to the client's website. Overall, they’ve been very efficient in raising awareness about the client's brand. Their communication has also been flawless.
The solution for Baxter Volkswagen was to increase overall audience targeting to a wider set of placements and audiences. Combined with more transparent DSP fees and broader reach enabled the media buy to double the overall impressions. This lead to better efficiency and a more effective Amazon Streaming TV buy.
