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What Is Amazon OTT? A Deep Dive Into Over-The-Top Advertising on Amazon

Amazon OTT refers to ad placements that appear within streaming TV content across Amazon-owned and affiliated properties.

What Are Streaming TV Ads? A Modern Marketer's Guide

In a world where cord-cutting is the new norm, streaming TV ads—also known as Connected TV (CTV) or Over-The-Top (OTT) ads—have quickly become a core component of the modern media mix.

Dorado: The Best Self-Serve Platform for Amazon DSP

As the leading self-serve platform purpose-built for the Amazon DSP, Dorado gives marketers full control, unmatched speed, and true transparency — without compromising performance or support.

Why Advertisers Should Transition from Xandr DSP to Amazon DSP Following Microsoft's Exit

Microsoft’s recent announcement that it will be shuttering its Xandr demand-side platform (DSP) has sent shockwaves through the programmatic advertising ecosystem. The news leaves advertisers and agencies scrambling to find a viable alternative that not only meets their current media buying needs but also sets them up for future success in an increasingly competitive and data-driven marketplace.