A query mapping exercise in Google Ads helps you match search intent to the right keywords and ad groups. Learn how to conduct a query map audit to reduce waste and improve performance.
July 25, 2020
Covid-19 Digital Marketing Trends
Covid-19 reshaped digital marketing faster than any other event in recent history. Explore the key trends and shifts in consumer behavior, ad spend, and channel performance during the pandemic.
June 13, 2020
2020 Google Ads Partner Badge Requirements
Google updated its Partner Badge requirements in 2020. Learn what agencies need to meet the new Google Ads Partner criteria and what the badge means for clients evaluating agencies.
February 17, 2020
Auction Insights Reveal The Truth In Automotive
Google Ads Auction Insights give automotive advertisers a clear view of competitive positioning. Learn how to use auction data to reduce overlap, protect share, and outbid competitors.
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