If you run a media agency, Amazon DSP (ADSP) can be more than “another channel.” It can be a revenue engine that deepens client value, differentiates your offer, and creates repeatable margins—without bloated fees. Here’s a practical playbook you can ship this quarter.

For dealerships, this shift is an opportunity. Connected TV (CTV) advertising allows you to reach in-market auto shoppers in premium streaming environments—with more precision, better measurement, and often at a lower cost than traditional TV.