Two of the most recognized platforms in the space are Amazon DSP and DV360 (Display & Video 360), Google’s enterprise-level demand-side platform. While both offer broad reach across channels, their capabilities, data access, and attribution models are very different.

The programmatic ad landscape continues to fragment, and as advertisers become more sophisticated, so do their tools. Two DSPs gaining traction for very different reasons are Amazon DSP and Beezwax.