STV advertising delivers targeted ads to users streaming video on connected devices like smart TVs or platforms such as Fire TV and Roku. Non-skippable ads typically appear before content or during commercial breaks.
Streaming TV refers to internet-enabled TVs or devices that allow access to streaming services and digital content. Unlike traditional TV advertising, which relies on airwaves or cable, STV advertising uses internet connectivity to engage viewers.
Streaming TV advertising enables businesses to capitalize on the increasing popularity of streaming services while addressing the trend of cord-cutting. Marketers must reach households that have moved away from traditional or linear TV by reconnecting with them through STV ads.
.svg)
%20updated.svg)
.svg)
.svg)
Working with Lambos Digital, we took a step back to analyze our current spend, digital strategies, and overall performance. That deep dive led to a restructuring of our media buying approach, prioritizing high-efficiency campaigns that drive better long-term results. By eliminating unnecessary fees and refining our audience targeting, we’re not only saving money but also increasing opportunities—an absolute WIN-WIN!
Vasilios is clear, concise, timely, and transparent to work with. His knowledge of paid media, and digital technology shine through during planning, execution, and reporting. If you have the chance to work with him, jump at it, because he is a true partner.
Lambos Digital is insightful, strategic, and knowledgeable in the vast digital marketing landscape. Vasilios is a great partner to have and we're so happy to work with him!
Lambos Digital is an incredible high-touch partner that reacts quickly to market changes and client needs. You will not regret reaching out!
Lambos Digital has been an absolute game-changer for my startup. The team's deep understanding of paid search platforms and their ability to craft compelling ad copy and visuals have led to a drastic increase in website traffic, engagement, and most importantly, leads. I'm thrilled with the results and grateful for their exceptional service.
.png)
Since the engagement started, impressions have grown 30% each week, and in-store traffic has increased each month. Lambos Digital's services have been integral to driving The Lights Cafe store traffic. They are an efficient, communicative group.
%20(1).png)
Lambos Digital's Streaming TV service has been a game-changer for my business. Their expertise and strategic approach not only brought in a flood of targeted traffic but also significantly increased our conversion rates, ultimately leading to a substantial boost in revenue.
%20(2).png)
The costs associated with STV advertising can vary depending on factors such as ad inventory availability, targeting options, ad formats, ad length, and the demand for specific audiences or content. STV advertising can be priced on a CPM (Cost Per Thousand Impressions) or a fixed-rate basis, and the overall costs should be assessed based on the campaign goals and expected returns.
OTT (Over-the-Top) and STV (Streaming TV) ads are both methods of delivering digital video advertisements, but they differ in terms of platforms, devices, and user experiences.
Advertising on Streaming TV (STV) offers brands several advantages over traditional linear TV, including advanced data-driven targeting capabilities, detailed real-time measurement and analytics, and higher viewer engagement through interactive ads. STV reaches cord-cutters and cord-nevers, capturing younger demographics that traditional TV misses. It provides flexible and efficient ad placements with options for programmatic buying and quick adjustments based on performance data. Brands benefit from frequency capping, ensuring balanced ad exposure, and often enjoy higher ad completion rates due to non-skippable formats, resulting in better message retention and overall campaign effectiveness.
.png)
.png)