For years, programmatic advertising has relied on proxy metrics—impressions, clicks, viewability—as a way to judge success. But in today’s results-driven world, advertisers demand more than surface-level indicators. They want to know what actually moved the needle.
That’s where outcome-based measurement on Amazon DSP changes the game.
Amazon has evolved its demand-side platform from a media-buying tool into a commerce-driven, outcome-focused engine, and it’s shifting how agencies and brands think about performance.
Here’s how.
Outcome-based measurement focuses on real business results—not just campaign delivery or engagement. Instead of optimizing toward views or clicks, it ties media spend to meaningful actions like:
This approach ensures every impression is accountable—not to ad tech metrics, but to outcomes that matter to marketers and CFOs alike.
Unlike most DSPs, Amazon owns the full funnel:
This gives Amazon DSP a unique advantage: the ability to connect media exposure to real purchase behavior using deterministic, first-party data.
Other platforms estimate. Amazon verifies.
When running campaigns, Amazon DSP lets advertisers track a full suite of retail-driven outcomes, including:
This measures whether a user viewed a product detail page after being exposed to an ad. It’s an early but strong signal of interest.
When someone adds a product to their cart post-exposure, it suggests high intent—especially valuable in retargeting strategies.
Amazon provides actual conversion data—no modeled attribution—allowing for precise ROI reporting.
Amazon flags whether a purchase came from a shopper who hadn’t bought from your brand in the past 12 months. This is key for understanding customer acquisition impact.
The ultimate bottom-line metric. By tying sales directly to campaign spend, Amazon provides clarity on profitability.
Where this becomes even more powerful is CTV advertising.
With Amazon DSP, you can run streaming TV ads across Fire TV, Twitch, and partner apps, and still measure outcomes like:
This is where Amazon DSP breaks away from the pack. No other platform offers video-based storytelling with closed-loop measurement and purchase attribution like Amazon.
Outcome-based measurement is not a buzzword—it’s the new baseline for programmatic media. And no one is better positioned than Amazon DSP to deliver on that promise.
With full-funnel visibility, unmatched shopper data, and deterministic attribution, Amazon DSP allows advertisers to trade in guesswork for guaranteed performance.
Whether you're running video, display, or streaming TV, you’re no longer buying impressions—you’re buying outcomes.
Interested in turning Amazon DSP into a performance engine for your brand or agency?
Let’s talk about how Dorado can help simplify campaign setup, automate reporting, and deliver real business results.
When it comes to programmatic advertising platforms, two demand-side platforms dominate the conversation: Amazon DSP and The Trade Desk (TTD). As digital advertising continues to shift toward Connected TV (CTV), first-party data, and performance attribution, advertisers are asking one essential question:
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