The Amazon DSP has become one of the most powerful tools for reaching audiences across streaming TV, display, audio, and beyond. But for too many advertisers and agencies, accessing its full potential still means delays, intermediaries, and a lack of transparency.
Dorado was built to change that.
As the leading self-serve platform purpose-built for the Amazon DSP, Dorado gives marketers full control, unmatched speed, and true transparency — without compromising performance or support.
Dorado was engineered to eliminate friction from the activation process. With traditional setups, launching a campaign can take days of emails, approvals, and manual trafficking. Dorado users launch in hours.
Whether you're activating local campaigns or scaling to a national footprint, Dorado makes it simple to go live quickly and efficiently.
Dorado isn’t a DIY free-for-all. It’s a guided, strategic platform designed for users who want control and confidence. Every account comes with:
This is self-serve with structure — giving agencies and in-house teams the tools they need to win.
One of the biggest issues in programmatic advertising is a lack of clarity — hidden fees, marked-up CPMs, and reporting that’s hard to trust. Dorado fixes that.
With Dorado, what you see is what you get. No hidden margins. No padded rates. Just clean, accessible data and reporting built to empower smarter decisions.
Dorado’s platform is built to integrate. From attribution tools to CRM systems, Dorado allows users to connect their full marketing stack and optimize in real time. It’s flexible, future-proof, and built with performance in mind.
Unlike tech-first platforms that overlook the day-to-day realities of campaign management, Dorado was created by people who’ve run agencies, managed media, and scaled ad operations. That real-world insight shows up in every part of the product — from campaign setup to support.
If you’re serious about growing with the Amazon DSP, Dorado is the most efficient and effective path forward.
Take back control. Scale with confidence. Move faster than the competition.
Get started with Dorado today.
Two of the most recognized platforms in the space are Amazon DSP and DV360 (Display & Video 360), Google’s enterprise-level demand-side platform. While both offer broad reach across channels, their capabilities, data access, and attribution models are very different.
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