Breaking News: Amazon Ads and Netflix have formed a strategic partnership allowing advertisers to programmatically purchase Netflix’s ad inventory through Amazon’s Demand-Side Platform (DSP), beginning in Q4 2025.

What This Means for Advertisers

This partnership unlocks new opportunities for brands looking to reach Netflix’s rapidly growing ad-supported tier, which has already surpassed tens of millions of active users worldwide. By combining Netflix’s premium streaming environment with the automation and precision of Amazon DSP, advertisers will gain:

• Seamless Programmatic Access: Marketers can now plan, buy, and measure Netflix inventory alongside other premium video and CTV publishers within the Amazon Ads ecosystem.
• Premium Content at Scale: Netflix’s global content library is one of the most sought-after environments for advertisers, offering both mass reach and high engagement.
• Simplified Campaign Management: Advertisers can manage everything from targeting to reporting through one platform, reducing complexity and saving time.

Why This Partnership Matters

The collaboration highlights how streaming platforms are evolving to meet advertiser demand for efficiency and scale. Until now, advertisers had to navigate separate buying systems or direct deals to access Netflix’s inventory. With Amazon DSP, Netflix inventory becomes more accessible, competitive, and performance-oriented.

For Amazon, the move strengthens its position as a central hub for premium streaming ad buying. For Netflix, it provides flexibility for advertisers while expanding the monetization of its ad-supported model.

Looking Ahead

This partnership signals a broader industry shift: programmatic access to premium streaming content is becoming the norm. Advertisers want fewer silos, greater transparency, and the ability to tie campaigns back to measurable business outcomes.

With Amazon Ads and Netflix working together, advertisers will soon have a powerful combination: the scale of Netflix’s global audience paired with Amazon’s data, automation, and measurement capabilities.

The message is clear: the future of TV advertising is not just streaming—it’s programmatic, data-driven, and outcome-focused.

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